The first chapter of Yu’s Ascend Your Start-Up discusses the “strategy-to-execution disconnects” that are common to start-up entrepreneurs. Using her experiences facing the challenges in preparing for and ascending Mt Everest as metaphor, she compares the “product/market fit disconnect” as base camp, where, like the climber, the “product must prove itself” as “marketable in order to be minimally viable.” This is an early intersection where a climber’s mettle is first tested; deciding whether the entrepreneur’s strength and resilience, excitement and thrill are enough to overcome the risk and danger of the venture.
According to Yu, there are 26 “micro-decisions” that an entrepreneur will encounter as they “scale” their business. At the earliest stage, basecamp, those decisions include:
Why are you on this journey?
What problems are you solving?
What does success look like to you?
How will you honor your brand?
How will you prepare for the climb?
While each micro-decision is distinct, they look to help the climber, the entrepreneur, to not only establish their summit, but to develop a deeper, greater understanding of their “purpose and intention.”
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